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By | July 7, 2008
Do you have a WEB..?, or are planning on getting one, you’ll quickly figure out that search engines will either be a good friend or your enemy.
If you can get your website listed well (meaning your website comes up on the first page or so for popular keywords) you can expect to get a lot of visitors to your website.
What’s more important is that they will be targeted, and highly motivated to read what you have to offer..
If your website can’t be found on the first page or two of the results for decent keywords, your website will start to feel like a virtual ghost town!
Anyone wishing to earn some money online will hope to get their website listed well. Granted, search engines are not the only way to get traffic to your WEB, but you shouldn’t ignore them because they are such a valuable and inexpensive source of traffic.
The problem is that those search engine optimization (SEO) companies want you to believe that it is impossible for the average human to get their WEB listed well. You can’t blame them for this, though, because they have to eat too!
The truth is that with a little guidance and the ability to follow step-by-step instructions, even average humans like us can get top rankings!
“But How Can I Get A Top Ranking When The Search Engines Keep Changing The Way They Rank websites?”
The good news about the search engines is that they don’t change the way they rank websites that often. What changes is that they put in better ways of catching those that try to trick and spam the search engines.
So it should be your goal to not do that!
What you should do instead is follow the rules and learn from others that have managed to figure out how to get top rankings for their own WEBs.
There is a hug of websites out there who are on the first page, what are the secrets? It is a small word called “SEO” and it stands for Search Engine Optimization. Basic of SEO consists of the customization of your website, its content and its internal and external links to assist in the overall indexing and ranking of your website in popular search engines. There are many contributing factors that are used in determining a website’s ranking and every search engine is different. This makes trying to optimize your site for Search Engine like Google, Yahoo, Live and the many others quite a painstaking task.
We are aware, Google is currently the most popular search engine for the majority of Internet users. As such, it is only normal that we’d want to focus our sights on achieving a higher ranking within Google first with the hope that the rest will follow. To do this, we must start a journey that could potentially take months before we start seeing any real change, however we have to start with our single step.
Our journey begins by defining some of the key contributing factors that Google uses to determine a website’s and webpage’s ranking within its results. These factors range from keyword use to manipulating internal and external links and the líst goes on. To get you started, we have listed the top twenty factors that you should focus on in order to help get your website that little bit closer to the top of the search engine results listings.
Keyword Factors
The following components relate to the use of search query terms in determining the rank of a particular page.
1. Keyword Use in Title Tag - Placing the targeted search term or phrase in the title tag of the web page’s HTML header.
2. Keyword Use in Body Text - Using the targeted search term in the visible, HTML text of the page.
3. Relationship of Body Text Content to Keywords - Topical relevance of text on the page compared to targeted keywords.
4. Keyword Use in H1 Tag - Creating an H1 tag with the targeted search term/phrase.
5. Keyword Use in Domain Name & Page URL - Including the targeted term/phrase in the registered domain name, i.e. keyword.com plus target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.
Attributes of the pages displayed
The following elements comprise how Google interprets specific data about a webpage independent of keywords.
6. Link Popularity within the Site’s Internal Link Structure - Refers to the number and importance of internal links pointing to the target page.
7. Quality/Relevance of Links to External Sites/Pages - Do links on the page point to high quality, topically-related pages?
8. Age of Document - Older pages may be perceived as more authoritative while newer pages may be more temporarily relevant.
9. Amount of Indexable Text Content - Refers to the literal quantity of visible HTML text on a page.
10. Quality of the Document Content (as measured algorithmically) - Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating.
Site/Domain Attributes
The factors below contribute to Google’s rankings based on the site/domain on which a page resides.
11. Global Link Popularity of Site - The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity).
12. Age of Site - Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership).
13. Topical Relevance of Inbound Links to Site - The subject-specific relationship between the sites/pages linking to the target page and the target keyword.
14. Link Popularity of Site in Topical Community - The link weight/authority of the target website amongst its topical peers in the online world.
15. Rate of New Inbound Links to Site - The frequency and timing of external sites linking in to the given domain.
Inbound Link Attribute
These pieces affect Google’s weighting of links from external websites pointing to a page and ultimately will assist in the ranking of that page.
16. Anchor Text of Inbound Link.
17. Global Link Popularity of Linking Site.
18. Topical Relationship of Linking Page.
19. Link Popularity of Site in Topical Community - The link weight/authority of the target website amongst its topical peers in the online world.
20. Age of Link.
Negative Crawling/Ranking Attributes
Before Doing the things above
These following components may negatively affect a spider’s ability to crawl a page or its rankings at Google.
Server is Often Inaccessible to Bots so we should use The Best Hosting
Content Very Similar or Duplicate of Existing Content in the Index.
External Links to Low Quality/Spam Sites.
Duplicate Title/Meta Tags on Many Pages.
Overuse of Targeted Keywords (Stuffing/Spamming).
Now the time to get you busy! Start to prioritize your tasks, modifying your content and building your internal and external links to meet some of the above guidelines. Keep in mind that improving indexing is mostly a technical task and improving ranking is mostly a business/marketing strategy. What might work now may not work in the future and finally, it takes time. Loads of time. Still, with a bit of trial and error and a good dose of persistence, you can achieve the search engine ranking you’re after.
Topics: Basic SEO | 1 Comment »
Tips
By | July 6, 2008
Choosing Web Hosting
Choosing SEO Tools
Choosing Key Word
Topics: Uncategorized | No Comments »